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Why most companies miss the biggest financial benefits of customer feedback – by Guy Letts

ijgolding

But there’s a big problem with the way customer feedback and satisfaction surveys have traditionally been done which means they don’t deliver this enormous benefit. Do you like long surveys? Do you like surveys which get longer as you fill them in, always asking for more reasons why you gave a good score or a bad score?

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100+ Customer Experience Stats to Prepare for 2023

CCNG

Martech Alliance, 2021) Nearly half (48%) of survey respondents said the customer experience they deliver falls below or significantly below their customers’ expectations. times more likely to have CX efforts in marketing not primarily focused on the path to purchase but on the journey after acquisition. (Acquia, 2019) 78.5%

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Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.