Remove 2010 Remove Customer centricity Remove Customer emotions Remove Surveys
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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

More specific, so that the reader doesn’t have to parse whether the study is addressing customer service or customer experience, was the American Express Global Customer Service Barometer, a 2011 survey covering the U.S. The study explored attitudes and preferences toward customer service. and nine other countries.

Airlines 400
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Building Loyalty Doesn’t Need a Card

Beyond Philosophy

In a 2010 study by Ipsos Mori , out of a study of over 2,000 British people only 23% of them said their loyalty card influenced their decision to make a purchasing decision. It’s clear loyalty programs don’t always drive loyalty , however.

Surveys 294