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How Your Customers Measure You

Clarabridge

Some companies use metrics creatively. In 2009 as social media took hold, a new category emerged: “A person like yourself”. A single score is more of a comfort blanket than it is a metric. Are you measuring for your benefit or are you genuinely looking for ways to stay ahead by improving the customer experience?

article thumbnail

How Your Customers Measure You

Clarabridge

Some companies use metrics creatively. In 2009 as social media took hold, a new category emerged: “A person like yourself”. A single score is more of a comfort blanket than it is a metric. Are you measuring for your benefit or are you genuinely looking for ways to stay ahead by improving the customer experience?