2006 Chief Customer Officer Feedback Management 
CSM Magazine
NOVEMBER 6, 2016
With it follows the tearing down of business silos that previously saw several different managers in charge of different parts of the customer journey – many of whom rarely spoke to one another. New technology such as text analytics is also supporting these customer-centric people in their challenge. About the Author.
Horizon CX
DECEMBER 27, 2019
His research was then fully published in 2006 in a milestone book titled The Ultimate Question and revised and expanded even further in his follow-up publication in 2011 titled The Ultimate Question 2.0. That report contains detailed information with charts and graphs and qualitative feedback on the following elements of NPS.
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