The Power the Ultimate Question
Horizon CX
DECEMBER 27, 2019
His research was then fully published in 2006 in a milestone book titled The Ultimate Question and revised and expanded even further in his follow-up publication in 2011 titled The Ultimate Question 2.0. 85% of respondents have targeted B2B clients for their Surveys (54% B2B only; 31% both B2B and B2C). 14% had never used NPS at all.
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