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Designing Country Culture into Your Global Experience

Beyond Philosophy

This exercise is one of the first things we do when consulting an organization. We call it a Customer Experience Statement (CES), and it defines the emotional outcome you want your customers to feel about their experiences with you. However, you can, and most often, it is seen in how customers behave.

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Customers: The most disruptive force in business today

C Space

Charles Trevail is the Global CEO of C Space and Interbrand as well as the host of Outside In , a customer centricity podcast. A leader in the consulting world for more than 20 years, Charles has a successful track record of reinventing companies, brands, and experiences through co-creation and collaboration with customers.