Subconscious Clues That Call People to Action
Beyond Philosophy
FEBRUARY 3, 2015
This delay is a consequence caused by the Paradox of Choice , first introduced to us by Barry Schwartz in his book of the same name in 2004, and then later in his TED talk. As Aagaard points out, which gym a person joins is often driven by where the gym is. There are so many options that it can delay a decision.
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