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Is Outbound Telesales Making a Comeback?

Robert Davis

Aggressive cold-calling practices, fraudsters, scam artists, relentless robocalls… it’s easy to see why telemarketing’s much-maligned reputation has been dominated by images of the illicit “boiler room” operation. Although telemarketing is undergoing a revival, it has had its ups and downs since the beginning. The big surge in telemarketing operations happened in the early 1980s to mid-1990s when the industry grew from employing a half-million agents to 4.5

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Is outbound telesales making a comeback?

Robert C. Davis and Associates

Aggressive cold-calling practices, fraudsters, scam artists, relentless robocalls… it’s easy to see why telemarketing’s much-maligned reputation has been dominated by images of the illicit “boiler room” operation. Although telemarketing is undergoing a revival, it has had its ups and downs since the beginning. The big surge in telemarketing operations happened in the early 1980s to mid-1990s when the industry grew from employing a half-million agents to 4.5