Andrew Mcfarland
MAY 16, 2021
A recent conversation with a friend set my mind to consider the changing nature of customer-supplier relationships. In my experience, such relationships have evolved from win-loss to become more win-win. At the end I’ll suggest a way they can become.
Comm100
MAY 16, 2021
In today’s digital world, power rests with the consumer. With so much choice, consumers can jump from one brand to another quickly, and in most cases, easily. Competition is tough and loyalty is precarious. And in ‘the age of the customer’, they also have more power than ever to get their voices heard. To manage this, businesses must do all they can to perfect the customer experience.
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