FEAR! One of the greatest marketing motivators of human behavior
Beyond Philosophy
OCTOBER 29, 2022
Neither of us is much of a runner. In fact, to get us to run with any kind of speed would require some motivation—like a tiger chasing us. That’s because fear is a powerful motivator. Fear is also a powerful tool for marketers to get customers or potential customers to care about something. So, why does fear motivate us so much? Safety is an important value for all of us.
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