VocalCom

JULY 23, 2018

Designing great customer experiences begins with truly knowing your customers. While surveys reveal valuable insights about their needs, a global view of customer emotions and expectations across all channels is the real key to offering the services and products they want.

Customer Experience 48

Customer Experience Journey mapping Contact center software Customer emotions 48

Pointillist

MAY 23, 2018

According to a recent Forrester survey, 88% of CX pros are doing customer journey mapping. Customer journey maps are typically created to visualize a specific experience for a particular segment or persona. Use a journey map to demonstrate the impact of customer emotions on business performance.

Analytics 90

Analytics Journey mapping Customer centricity Multichannel 90

Pointillist

APRIL 17, 2019

“A Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems” –CDP Institute. Marketers are using a variety of systems today to design, manage and measure multichannel campaigns. What are Customer Analytics Tools?

Analytics 51

Analytics Journey mapping Multichannel Government 51

Pointillist

OCTOBER 22, 2018

In a recent Forrester survey, only 35% of CX professionals reported that they are measuring how their most important customers feel about their most important experiences. The use of artificial intelligence can help you address both of these issues and make your customer experience measurement programs much more effective.

Customer Experience 40

Customer Experience Analytics Metrics Multichannel 40