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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Gartner defines it as “ the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy “ CM strategy in the company could be decided into 6 components defined by Bob Hayes for CustomerThink.

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Customer Data Analytics: How to Select the Best Tool for Your Needs

Pointillist

You know you need the right customer data analytics tools to discover customer journeys, understand customer behavior and provide your customers with a better experience. But standing in your way are existing customer data management challenges. What is Journey Mapping?

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

It can provide quantitative key performance indicators (KPIs) along the paths that your most satisfied customers take, as they interact with your company across channels and over time. Handpicked Related Content: Make Your Journey Maps Measurable with Customer Journey Analytics. Journey Mapping.

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Customer Experience in Financial Services: A Comprehensive Guide

Balto

It collects and analyzes big data across different customer touchpoints, translates the text and speech into machine-readable language, and carries out sentiment analysis that helps understand customer emotions and intent. Create a customer journey map and involve relevant departments and stakeholders.