Customer emotions Entertainment Journey mapping Marketing 
CSM Magazine
MAY 19, 2023
At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression. This discipline combines aspects of design, psychology, marketing, and technology to create engaging, satisfying, and memorable experiences for consumers.
Pointillist
JUNE 6, 2018
Is it within Marketing, Operations or some other function? I’ve got clients where the Chief Customer Officer reports directly to the CEO and where CX teams report to Marketing. I think another challenge is capturing and quantifying the impact of customer emotion. Annette: It’s a mixed bag. journey.com ).
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