article thumbnail

CX / VoC: DIY or Hire a Guide?

CX Journey

Is yours a standalone, office of the Chief Customer Officer organization or bundled within another function like marketing, general business intelligence, or customer support? Summary Deciding whether to build your own CX program, fully outsource the project, or find a hybrid middle ground isn’t an easy decision.

article thumbnail

Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.