Chief Customer Officer CRM Sales Strategic Value 
ClearAction
MAY 29, 2016
Executives tend to think of customer experiences as something happening at the periphery of the company. Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas. Some companies have a mixed seating arrangement among Marketing and Sales and Service.
Tenfold - Contact Center Blog
NOVEMBER 30, 2017
Organizational success and long-term growth primarily depends on customer satisfaction and loyalty, and customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. Companies such as Apple, Samsung, Google and GE are just a few examples of customer-centric business models.
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