Calibration Sales Strategic Value Strategy 
ClearAction
MAY 29, 2016
The end-to-end customer experience is affected by the entire value chain across the company. Success is greater with a strategy that engages the entire value chain across the company. While great customer service is expected by customers, their primary expectation of value is to have no need to contact the Service organization.
ClearAction
MAY 29, 2016
Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas. The end-to-end customer experience is affected by the entire value chain across the company. Success is greater with a strategy that engages the entire value chain across the company.
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