Customer Experience + Marketing: Pro’s & Con’s
ClearAction
MAY 29, 2016
Self-service has skyrocketed, allowing 24×7 ability to specify or learn of changes; for instance, customers can get a real-time text message that a flight gate number has changed. Software-as-a-service (SaaS) and other subscription business models were instrumental in Marketing taking on a greater role for customer retention.
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