Calibration Personalization Sales Strategic Value 
ClearAction
MAY 29, 2016
From the customer’s viewpoint, they certainly want everything provided by Marketing to be easy and personalized. Some companies have a mixed seating arrangement among Marketing and Sales and Service. Help them compare notes, calibrate cadences, establish continuity and drive synergies.
ClearAction
MAY 29, 2016
Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas. From the customer’s viewpoint, they certainly want everything provided by Marketing to be easy and personalized. It all depends on motives and perspective.
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