Benchmark Brand ambassadors Customer effort SaaS 
Solvvy
JULY 8, 2022
When you compare the costs of marketing, sales, and onboarding to the costs of providing service and support to existing customers, you’ll find focusing on retention makes good financial sense. Software as a Service (SaaS) companies, for example, need to build monthly recurring revenue (MRR) to operate.
Solvvy
OCTOBER 25, 2022
Knowing how satisfied your customer base is with your business overall is valuable information. While overall satisfaction provides insights into customer loyalty and future purchases, it also gives you an idea of the “brand ambassadors” engaged in word-of-mouth marketing. . Refer to Industry Benchmarks.
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