Remove B2C Remove Customer emotions Remove Multichannel Remove Survey
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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

According to a recent Forrester survey, 88% of CX pros are doing customer journey mapping. Customer journey maps are typically created to visualize a specific experience for a particular segment or persona. Use a journey map to demonstrate the impact of customer emotions on business performance.

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Customer Data Analytics: How to Select the Best Tool for Your Needs

Pointillist

“A Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems” –CDP Institute. Marketers are using a variety of systems today to design, manage and measure multichannel campaigns.