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Why You Need to Measure Customer Experience in Your Contact Center

Playvox

You can’t manage what you don’t measure, so you need to capture customer experience metrics to understand how they evaluate their interactions with your brand. ENJOYING THIS ARTICLE? For example: According to Forbes , 73% of consumers say a good experience is key in influencing their brand loyalty.

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What is the purpose of customer experience management?

ViiBE Blog

Share this article. Share this article. Customer experience is one of the most important factors defining the future growth of every company and organization – after all, no marketing strategy works better than positive word-of-mouth of those who have already used the business’ services and are happy about their experience.