Airlines Analytics B2C Customer Care 
C3Centricity
AUGUST 17, 2020
Another CNBC article highlights others including cruises, fitness, energy and airlines. Whether or not these too were headed downwards or not, customers hold the key to success more than ever before as their spending becomes less impulsive. Customer services are seen as complaint handlers.
C3Centricity
DECEMBER 3, 2018
According to a Forrester report, 44% of B2C marketers are using big data and analytics to improve responsiveness to customer interactions. Even worse, the customer care centre was seen as mere complaint handlers. Even in the sector with the smallest range (airlines), there was a 5% difference between companies.
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