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Contact Center Trends 2021: The CX Watershed

Fonolo

Storyline: Gamification. The Temkin Group’s 2017 Customer Experience study showed a severe decline in customer experience ratings from 2015 to 2016. But the number of companies that scored ‘good’ or ‘excellent’ increased from 18% in 2016 to 38% in 2017 – the highest rating ever. Call Center Trends 2017.

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These 8 Technologies Are Transforming the Contact Center

DMG Consulting

August 2017. Advancements in artificial intelligence (AI), machine learning, Big Data analytics, and mobility are all driving contact center innovation. This Big Data application is intended to track, evaluate, and measure activities and sentiment at every step of the customer journey. Gamification.

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5 lessons from Digital Marketing World Forum

Infinity

Turn big data into business insights. “ Growing your customer base with gamification. One method we discovered at #DMWF is gamification. Their research found that 60% of the 2000 respondents said they would be more likely to buy, without a nudge in the right direction, from a brand if they experienced gamification.