Remove 2016 Remove Analytics Remove Customer emotions Remove Customer Experience
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Uncovering the Secret to Predicting Customer Behavior

Beyond Philosophy

By now, it’s clear to many of you that your Customer Experience is an excellent competitive differentiator for your organization. However, if you only consider the aspects of your experience that appeal to people at a logical level only, you are not taking full advantage of what we know about customers and what influences them.

Analytics 278
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Is CSAT Dead? No. Should It Be? Yes, ASAP. Replacement, IMHO: Emotionally-Driven Value (EDV), PDQ

Beyond Philosophy

Maybe this is because ‘customer satisfaction’ is such a ubiquitous phrase that it’s thought to be a standard for understanding behavior and designing experiences. Maybe it’s just analytical complacency. It’s a result or an outcome, rather than an emotional driver. Three Ways To Avoid Customer Rage.

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Neglecting Your Contact Centre

Clarabridge

For better or worse ‘Customer Experience’ has become one of the most talked about fads in business circles. NONE of these metrics instils a ‘customer experience’ mind-set. As these exceptional brands know, true customer experience in the contact centre works exactly the same as any other touchpoint.