CX Journey

AUGUST 13, 2015

Image courtesy of Culture Republic Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on March 9, 2015. Creating a customer journey map is an important first step when it comes to your customer experience transformation.

Journey mapping 74

Journey mapping Feedback Customer effort Metrics 74

CX Journey

NOVEMBER 28, 2018

Image courtesy of Pixabay Are you adding data to your journey maps? Back in 2015, I wrote a post titled Hey! You Got Your Metrics in My Journey Map! In it, I advocated for mappers to add data to their journey maps. There are a lot of reasons to bring data into your maps.

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Journey mapping First call resolution Metrics Analytics 34

CX Journey

OCTOBER 15, 2015

Image courtesy of Betty Crocker Recipes Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on June 11, 2015. At the time, I suppose they were two things that we traditionally didn’t believe went together (yea, right!) – a bit like how many think about metrics and journey maps.

Journey mapping 66

Journey mapping Metrics Customer effort Customer Experience 66

CX Journey

JULY 7, 2015

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. What’s happening to break down the journey at those moments? You put it on the wall.

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Journey mapping Coaching Feedback Customer Experience 68

CX Journey

OCTOBER 20, 2015

It appeared on their blog on April 23, 2015. There's a lot of talk about how much effort a customer is required to put forth in order to complete some task with an organization, whether it's to buy a product, to get an issue resolved, or to do something else. What about employee effort? Is there an employee effort score?

Customer Experience 75

Customer Experience Scripts Customer effort Journey mapping 75

CCNG

OCTOBER 19, 2022

(Accenture, 2018) By industry, supermarket chains provide the best customer experience, while TV and Internet service providers provide the worst. times more likely to have CX efforts in marketing not primarily focused on the path to purchase but on the journey after acquisition. Short answer: YES!

Customer Experience 195

Customer Experience Journey mapping Metrics Surveys 195

CX Journey

FEBRUARY 25, 2016

It was published on their blog on October 15, 2015. How would your customers rate your omnichannel experience? Customer effort is (or should be) a huge area of concern for customer experience professionals; it's major point of contention and frustration for customers. Are you ready?

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Customer effort Multichannel Journey mapping Metrics 46