5 customer experience trends: What’s expected from your brand in 2020
delighted
JANUARY 7, 2020
Back in 2015, Forrester Research uncovered that customer experience was the number one priority for business and technology leaders. For SaaS companies, in particular, they can expect to increase revenue by $1 billion. For example: Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%.
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