Remove 2010 Remove Customer effort Remove Feedback Remove Personalization
article thumbnail

17 Must-Read Books for Support Managers

Nicereply

Packed with helpful advice relevant to leaders of all kinds—including support managers—this book shows the difference between leading and managing and comes with plenty of personal examples to inspire you in your role. You’ve become the bad person in this scene. How did that ever happen?”

article thumbnail

100+ Customer Experience Stats to Prepare for 2023

CCNG

(Oracle, 2011) Businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%. Marketing Metrics, 2010) Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%. Forrester, 2016) The average email survey response rate is 24%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop asking your customers about effort and start listening for it instead

Tethr

In 2008 when we first reported on our findings, we recommended companies use a new metric—the Customer Effort Score—to gauge the level of effort in their customer experience. The original CES was a survey question that asked customers how much effort they had to put forth to get their issue resolved.

Surveys 68
article thumbnail

How to Measure Customer Experience: CSat, NPS and More

Comm100

It is important to measure customer experience, not only to avoid wasting resources but also to ensure you’re truly improving the experience. The three metrics used for measuring customer experience are NPS, CSat, and CES; the latter measures customer effort and the rest are used to measure customer satisfaction.

article thumbnail

Peek inside HubSpot’s customer-centric strategy: how to build a customer-obsessed culture  

Lumoa

As an active user of HubSpot you would deal with on average one customer survey per week about a variety of new features (which are released extremely often) or about customer support. For HubSpot, it’s crucial to act on customer feedback as soon as they receive it. We're trying to improve our NPS target constantly.