2010 Contact Center Customer effort Customer retention 
CCNG
OCTOBER 19, 2022
(Oracle, 2011) Businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%. Marketing Metrics, 2010) Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%. Short answer: YES! Deloitte, 2021) 80.1%
eGain
MARCH 3, 2015
There are many variables that can affect how people perceive customer service and no single measurement of what makes it good. Organizations need to measure customer service in order to see the effect of management actions. Ultimately, customers will leave. Customer Effort Score? Measure what?
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