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4 Priorities of a Successful Omnichannel Brand

VocalCom

According to PricewaterhouseCoopers, the number of companies that are investing in omnichannel experiences has jumped from 20% to more than 80% since 2010. By meeting your customers on the channels they love and making every experience a seamless one, you will give them all the reason to support your brand over your competitors.

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How to Evaluate Call Center Software Vendors for Customer Data Platform Solutions

NobelBiz

Understanding Customer Data Platforms (CDPs) Although similar tools existed in the past, the term Customer Data Platform was first used in 2010. It was meant to describe a marketing software that could build a single customer view (a collection of all of a customer’s data and events into one file).