article thumbnail

A Complete Guide to Omnichannel Customer Service

Comm100

Omnichannel vs multichannel support. When discussing what is omnichannel customer service , it’s vital to distinguish its differences to multichannel support. Multichannel support can appear similar to omnichannel, but in practice the difference is night and day. Survey data shows that customers hate repeating themselves.

article thumbnail

The Importance of Communication to the Omnichannel Experience

CX Journey

The difference here is that a true omnichannel experience is interconnected and seamless throughout the entire customer journey, whereas multichannel simply means you have multiple customer touchpoints but fail to connect data across channels to enhance the experience. Ford Blakely is the founder and CEO of Zingle.