Remove 2006 Remove Benchmark Remove Chief Customer Officer Remove Management
article thumbnail

The Power the Ultimate Question

Horizon CX

His research was then fully published in 2006 in a milestone book titled The Ultimate Question and revised and expanded even further in his follow-up publication in 2011 titled The Ultimate Question 2.0. There were 509 total responses to a research instrument that contained a total of 14 quantitative and qualitative questions.

B2B 52