2005 Journey mapping Self service Survey 
CCNG
OCTOBER 19, 2022
Bain, 2005) 87% of marketers say they are delivering engaging customer experiences. Martech Alliance, 2021) Nearly half (48%) of survey respondents said the customer experience they deliver falls below or significantly below their customers’ expectations. Forrester, 2016) The average email survey response rate is 24%.
Comm100
FEBRUARY 13, 2018
In 2005, Bain & Company surveyed 362 firms. Enterprise companies need to offer service and communication via email, social media, telephone, live chat, and self-service, to provide a full suite of contact options specific to different customer demographics and circumstances. Are You as Delightful as You Think?
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