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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

Furthermore, in 2005 at the height of Apple’s existence, Townsend was clear that much of the brand’s popularity was due to its design, which was beautiful, intelligent, and simple—right down to the box it came in. . Don’t skip this exercise because your offer is intangible. All of us have preferences for visuals.

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Designing Country Culture into Your Global Experience

Beyond Philosophy

This exercise is one of the first things we do when consulting an organization. In research that we did with London Business School back in 2005 for my book The DNA of Customer Experience: How Emotions Drive Value , we discovered that 20 emotions drive and destroy value. These are core emotions.