Customer Rage Study Podcast: Interview With Scott Broetzmann and Mary Murcott
Connecting the Dots
APRIL 21, 2017
Scott Broetzmann : The concept of the National Customer Rage study goes all the way back to 2002, but it really wasn’t about customer rage at the time. And number 5: “Please give me top scores and all the questions in the after-call survey”, begging for positive reviews. Well, an IVR survey doesn’t measure that at all.
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