article thumbnail

Customer Rage Study Podcast: Interview With Scott Broetzmann and Mary Murcott

Connecting the Dots

Scott Broetzmann : The concept of the National Customer Rage study goes all the way back to 2002, but it really wasn’t about customer rage at the time. And number 5: “Please give me top scores and all the questions in the after-call survey”, begging for positive reviews. And then you take the survey and it’s three or four questions.