The Differences Between B2B and B2C Customer Journey Mapping
GetFeedback
JANUARY 6, 2020
In B2C, yes, in many cases there is exactly one customer as the buyer and user. Examples might include shoppers at a store, a personal banking account, or cell phone service. Personas are developed based on a combination of factors developed through research into customer goals, challenges, habits, and demographics.
78 
Let's personalize your content