Sat.Nov 19, 2022

It’s time to move your Customers to where you want them to be

Beyond Philosophy

Claire Hillman, a loyal listener, a subscriber to our NL, Why Customers Buy , and viewer of our podcast on our new YouTube Channel is in a pickle and needs our help. She asks, Should I move to where my customers are or move them to where I want to be? Now, our first reaction was to tell Claire that she should absolutely meet customers where they are. After all, isn’t that the customer-centric thing to do?