Customer emotions Journey mapping Multichannel Upselling 
VocalCom
JULY 31, 2017
Taking the perspective of the customer is essential to understanding his experience with a brand. For this reason, many companies are using customer journey mapping to study the user experience and learn where improvements can be made. Here are five key benefits of customer journey mapping.
Pointillist
APRIL 17, 2019
In this post, I’ll review the pros and cons of six major categories: customer data platforms, business intelligence software, customer analytics tools, digital experience platforms, journey mapping tools, and customer journey analytics software. What are Customer Analytics Tools?
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