Customer effort Customer Support Multi-channel support Self service 
JustCall
AUGUST 8, 2023
It eliminates roadblocks in the customer journey and makes the value proposition accessible. The resulting reduction of customer effort makes the experience frictionless and yields a bouquet of benefits from higher customer satisfaction levels to customer loyalty to increased revenue.
Mindtouch
AUGUST 27, 2018
A good amount of customer support interactions begin with the three simple words: I don’t know. And when customers don’t know how to resolve an issue, they tend to initiate some kind of support interaction. According to Marketo , two out of three B2B consumers engage a company primarily to request service or support.
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