Chief Customer Officer CRM Marketing Strategic Value 
ClearAction
MAY 29, 2016
Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Executives Think of Customer Experience. How Marketers Think of Customer Experience.
Tenfold - Contact Center Blog
NOVEMBER 30, 2017
With evolving customer expectations and service complexities, contact centers are poised to deliver strategic value and profitability to organizations. The first step in creating a revenue-generating customer service organization is to determine which strategy or strategies are most applicable to your business today.
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