Benchmark Customer effort Journey mapping Multichannel 
Comm100
FEBRUARY 13, 2018
Removing obstacles and providing customers with a smoother experience often provides a lot more ready benefits than striving to provide delightful experiences. Creating customer delight tends to feel good, but it needs to be balanced against the bottom line. What Does this Mean for Multichannel Efforts?
Comm100
FEBRUARY 16, 2018
Customer advocates and thought leaders agree: providing a friction-less experience for customers is moving from novelty to mandatory. That is why reducing customer effort was voted the number one priority for contact centers in 2018. Like Amazon, where can you create additional speed and convenience for your customer?
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