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Episode 5: De-risk the purchase decision | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. In today’s episode, we’re gonna be talking about the fourth behavior we discovered in our study on strategies for B2C sales: De-risk the purchase decision. A brave new world.

B2C 66
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Episode 5: De-risk the purchase decision | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. In today’s episode, we’re gonna be talking about the fourth behavior we discovered in our study on strategies for B2C sales: De-risk the purchase decision. A brave new world.

B2C 62
article thumbnail

Episode 5: De-risk the purchase decision | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. In today’s episode, we’re gonna be talking about the fourth behavior we discovered in our study on strategies for B2C sales: De-risk the purchase decision. A brave new world.

B2C 62