Remove B2B Remove Customer emotions Remove Journey mapping Remove Multichannel
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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

It can provide quantitative key performance indicators (KPIs) along the paths that your most satisfied customers take, as they interact with your company across channels and over time. Handpicked Related Content: Make Your Journey Maps Measurable with Customer Journey Analytics. Journey Mapping.

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Customer Data Analytics: How to Select the Best Tool for Your Needs

Pointillist

In this post, I’ll review the pros and cons of six major categories: customer data platforms, business intelligence software, customer analytics tools, digital experience platforms, journey mapping tools, and customer journey analytics software. What is Journey Mapping?