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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

It seems like just yesterday that the customer service industry began transitioning from a multichannel to an omnichannel mindset. According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% regularly used more than four. Free Download: Customer Engagement 2020 White Paper.

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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

It seems like just yesterday that the customer service industry began transitioning from a multichannel to an omnichannel mindset. According to Marketing Week, 15 years ago the average consumer used two touch-points when making a purchase and only 7% regularly used more than four. FCR) and average handle time (AHT).