APIs Customer Care Customer centricity Upselling 
Pointillist
SEPTEMBER 10, 2020
In this post, I’ll discuss how organizations are using customer journey orchestration to improve personalization decisions across all channels and touchpoints, enhance CX and achieve their business goals. What is Customer Journey Orchestration? As with campaign automation, RTIM often falls short for the customer.
Pointillist
FEBRUARY 19, 2018
Most leading SaaS platforms have APIs and consider 3rd-party integrations to be a critical component of their value proposition. The world would be a beautiful place if all touchpoint data was available through APIs. This reality creates a challenge for delivering real-time insights and are still very much a custom affair.
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