Analytics Calibration Customer retention Exercises 
ClearAction
MAY 29, 2016
Anytime these customer touches are hassle-free or tailored to the customer, marketers judge their work to be a good customer experience. Customer success managers, predictive analytics , content marketing, and digital marketing can educate customers in the right ways at the right times, from their viewpoint.
ClearAction
MAY 29, 2016
When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics. Customers want what they buy to be easy and nice to discover and get and use.
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