Advertising Big data Consulting Journey mapping 
CX Journey
FEBRUARY 11, 2016
Is Customer Experience an integral part of your strategy and consulting initiatives? Big data/analytics are some of the key areas of investments marketers are recommending for businesses to differentiate. Customer experience is the new advertising department. Max Kalehoff.
Comm100
FEBRUARY 16, 2018
Companies also plan on achieving this top priority for 2018 by creating or optimizing automated self-service experiences (such as through intelligent customer knowledge bases and Chatbots), and improving customer journey mapping. Practice customer journey mapping to see where in their journey your customers are coming across friction.
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