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Why are businesses still investing in IVR systems?

Babelforce

47% of consumer respondents to a 2019 survey said they experience frustration when encountering call center IVR systems. 51% of those surveyed have even abandoned calls rather than navigate an IVR menu. And yet, the Interactive Voice Response Market size was valued at USD 4.1 Billion in 2021 and is projected to reach USD 6.6