2020 Multi-channel support Omni-channel support Personalization 
CSM Magazine
JUNE 12, 2020
According to customer service expert Shep Hyken, a majority of businesses believe that improving the total customer experience is a top priority and will overtake price and product quality as a key differentiator by 2020. Omni-channels. To understand a business is to know how these relationships interoperate with each other.
Kayako
JANUARY 5, 2017
How these channels are organized and how well connected they are plays a significant role in the customer’s journey and providing a consistent support experience. Multi-channel support can silo important customer history. It also means making all your support channels mobile accessible.
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