2020 Customer effort industry standards Self service 
Tethr
MAY 18, 2020
The concept advocacy—this is when reps use language that sends the customer the message that you are on the customer’s side of the issue and are going to advocate for them to reach a positive resolution—has the largest impact on reducing customer effort. The end of survey-based CX measurement.
TechSee
NOVEMBER 3, 2020
Here are five key drivers that are steering field service organizations towards introducing and building on their remote support offerings: Pandemic-driven need for safety. Growing focus on reducing customer effort. Advances in field services technology. Growing focus on reducing customer effort.
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